Prince charmed all at the music release of his film!

When Producer Mr Kumar Taurani announced the music launch function of his upcoming film Prince starring Vivek Oberoi he promised a surprise. And surprise it was when what looked like normal shoppers at a mall suddenly took to coordinated dance steps and shook the 2 malls in Mumbai. But the most special surprise of the event was Vivek Oberoi’s jig at the end that left a big smile on everyone’s face long after the dust had settled down. The concept of a ‘Flash Mob’ was successfully executed to the delight of the ordinary shoppers at both the Phoenix Mills and the Oberoi Mall in Mumbai.

The day started on an unusual note when Vivek led a Flash Mob to perform a dance to the song ‘O Mere Khuda’, the first song from his upcoming film. Fans, who had been told via networking sites to expect something special were ready with their camera phones. They had to record and upload the videos and the lucky winner would be given the jacket worn by Prince, played by Vivek Oberoi.

The celebrations begun at the Phoenix Mills and went on to the Oberoi Mall where Vivek’s entry was even more special – for he came to the central area on his brand new Ducati bike that drove girls and boys berserk! The fans insisted on getting themselves clicked with him on his bike but only one lucky kid got to actually ride the bike. Post the dance jig Vivek took the podium and thanked his fans for being their in such large numbers.

The music of the film Prince was then officially launched by the Producers, Mr Kumar Taurani along with his wife Mrs Renu Taurani. Debutant director Kookie Gulati and music director Sachin Gupta were introduced to the press for the first time. After fielding questions from the media the action shifted to the Fashion Partner – Provogue’s store, where Vivek interacted with fans and signed autographs.

Prince releases in theatres on 26th March and the music is out now on Tips Music.

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